sportsgirl

This project involved creating a 6-piece gift packaging concept for Sportsgirl's Summer 2025 Gift Range, which included a mix of DIY, novelty gifts, and coloured cosmetics. The designs should reflect Sportsgirl's brand personality - bold, positive, confident, inclusive, and fun - while ensuring commercial viability and legibility.

For the Sportsgirl gifting range, I designed six unique packaging concepts that reflect the brand's identity and moodboard. My approach emphasizes bright colors, playful patterns, and fun typography, inspired by Sportsgirl's mantra: "The thing that shapes the world, the path, the future." This concept explores creativity through a fresh lens, featuring organic photography as a foreground pattern complemented by solid colour shapes. By incorporating high-quality images of fresh flowers across my designs, they celebrate authenticity and vibrancy. Each packaging design shares the same imagery and text but features a distinct color palette, creating a unique mood for each package while remaining appealing to the Sportsgirl demographic.